Flavio is a businessman and executive of Eucatex who has invested most of his career in the company instilling sustainability and other social actions. Eucatex which is turning 67 on 23rd November 2018, deals in a variety of building products. Some include partitions, floors, doors, MDP and MDP panels, paints, fiber sheets and varnishes from Brazil. Read more about Flavio at terra.com
Founded in 1951, Eucatex is based in São Paulo and uses eucalyptus trees as raw materials in its production. Flavio insisted on environmental and social benefits starting an investment in land and reforestation projects in 1962. The plan was to sustain their tree supply and expansion of the company while ensuring the sustainability of the land.
Flavio Maluf’s love for the environment led him to spread the company’s operations beyond its headquarters in São Paulo city throughout Brazil. Through Eucatex, he started an informative program, “Casa da Natureza ” which is an Environmental Education Program (PEA). The project also got support from the public, especially the government and schools in São Paulo. Flavio Maluf received a partnership with city hall’s representatives; Salto, Avaré, Bofete, and Anhembi including some Public Education Networks student attendants.
The program mainly focused on the importance of afforestation, preservation of forests, eucalyptus as an important forest-based product and raw material, park visits, urban tree planting and management of ecological trails. Flavio Maluf, through Eucatex’s Environmental Education Program, has since implemented the project, including recovery planting of trees in degraded areas receiving more than 27,000 visitors.
Eucatex also lets the society participate in the program through socioeconomic diagnosis through their specialists by conducting regular checks. An example is the community surrounding, or nearby Eucatex’s farms get interviewed on how to better improve their quality of life, forest operations, and social well-being.
The communities’ lives get improved through Eucatex’s Apiculture program which helped them start income generation projects. Those living around the forest are then allowed to grow pasture near the woods or start beekeeping projects to exploit the eucalyptus flowering and produce honey in the process.