Private equity firm, Southridge is a leading investment company in Connecticut delivering services in banking and securities. Its subsidiary company, Southridge Partners II LP invested $5 million in equity into Elite Data Services (EDS), in Dallas, Texas. EDS is a technology company offering advertising and marketing solutions that create revenue for companies in the gaming, automotive, and hospitality sectors. The firm’s CEO and Chairman Stephen King made the announcement in July 2015. Within three years, the company developed a different approach to their model of advertisement and marketing.
The new model replaces the conventional contracts with secured assets and increased revenues according to its proprietary technologies. Southridge Capital has invested nearly $2 billion into companies in the US and international, since King started the firm in 1996. Stephen serves as the chief executive officer and principle of the investment and brokerage company. His latest interest is investments in cryptocurrency and the legal marijuana sales industry.
In an interview on Ideamensch, King admitted the one trend that excites him the most is marijuana and cryptocurrency. States that have legalized marijuana sales for recreational use are receiving enormous growth in revenue. It is his experience that brought his ideas to life when he started Southridge Capital. As an entrepreneur, his only failure is investing too much money into company, Petal which cost him financially. To overcome the financial disaster and get out of the situation, he remained liquid. For more info you can visit crunchbase.com
The advice Stephen King gives to the younger generation in the investment industry is to do fewer deals and concentrate on cash rather than returns on investments. He says it’s important to never put good money after bad. He keeps himself productive by using OTC markets and Wall Street Journal to retrieve information on past and present markets and trends of global enterprises. King earned a BS degree in business administration from King’s College and an MBA from Fordham University. He has 30 years of expertise in structured finances, risk arbitrage, investment banking, and derivatives working for investment companies and managing investment portfolios. To see more you can checkout their facebook page.