Lori Senecal has been involved in the advertising industry long enough to know what it is she is looking for in a company. One thing that she has seen enough of is companies that have a message that they are trying to spread to others. However, there is a new trend that she his seeing that she finds to be very exciting. This new trend is showing brands taking action to show what they are about to their customers. Instead of making claims, they take the time to show the customers what they can do and why they should do business with them. Lori Senecal calls this the “deeds not words” approach.
One of the reasons that Lori is admiring all of the companies that are taking a more action oriented approach is that this is one of the expectations of the new style of marketing. People have had enough of companies that talk a lot of game without any follow through of what they say. Therefore, it is time for new businesses to provide a demonstration of what they stand for. Another thing that is changing is the marketing methods. More start ups are using their social media accounts in order to build a presence online and get customers that way.
Lori Senecal herself is a very successful advertiser. She has been a leader of more than one advertising agency, and each one she has joined has grown by a lot. Her most recent advertising known as CP+B has grown from a local advertising agency to a global company. This has given her a lot of credibility as clients have seen that she has a lot of good insight when it comes to what works in the advertising industry. She uses her knowledge of the market in order to bring about amazing results for the growth of her company and others. You can follow their Twitter page.