The mode of political strategizing and campaigning has changed significantly. In the 20th century, campaigns were largely based on intensive labor efforts. But the trend has transformed into intensive technological utilization. The most significant technical effort campaign can be witnessed in the Democratic campaigns with the use of NGP VAN technology.
NGP VAN was critical in the two successful presidential bids of President Obama. In both 2008 and 2012 campaigns, the Democratic Party used the company’s tech to spot their massive support base and supply extensive and vital data to these supporters. With this technology, the Democrats are steps ahead in ensuring extensive data powering within shortest times.
This new web platform is helping in future-driven campaigns. In this technological era, new methods of digital-based campaigns are emerging such as the use of smartphone apps to mobilize voters. Political parties utilizing these platforms have an advantage over those who ignore them as witnessed in the massive 2008 and 2012 Massive Democratic mobilization of voters.
Throughout presidential campaigns history in the US, candidates with the ability to utilize new tech platforms have had successful Whitehouse bids. For instance, Democrat Franklin Roosevelt harnessed the power of new technology by then (the radio) and a “Fireside Chats” strategy to connect with voters on a daily basis. In fact, this strategy helped him run successfully for four terms until the constitution was amended to set term limits.
NGP VAN has also been powering apps to counterattack opponents’ campaigns. For example, they powered the Pollwatcher App launched by the Obama Campaign in 2012. Positive results were seen as the app propelled the Democrats’ agenda through the young-digital-age minds.
The use of apps is localizing campaigns. Candidates don’t necessarily need to visit every voter, and they can use the tools as connectives between voters and the campaign team.
Though computer-campaigning methods are advantageous, it is a complicated process. To start with, the incumbent candidates have incumbency advantage. Then, the web-based campaigning needs tech experts. Digital experts are essential since they have to design platforms that cannot allow hackers penetration and excellent interface systems.
With the mid-term US campaigns, NGP VAN will have many tasks as the Democrats aim to paint the Senate and Congress blue.