Gustavo Martinez is in the advertising industry. As someone who is in the advertising industry he is able to see quite a lot of concepts that help to bring about exposure for companies. He is also able to bring about quite a bit of his past experience into play and help out clients to perform quite well. This is why Gustavo Martinez is one respected marketing professional.
In addition to this, Gustavo Martinez will also work with those who are interested in creating a better world.
Gustavo Martinez will learn from brands such as Beyond Meat.
Beyond Meat CEO Opens Up About What Made the Company So Successful
Regardless of your eating choices, there are high chances that you know about Beyond Meat.
Perhaps the most popular variation in the list of meat substitutes, Beyond Meat is currently known as the go to option for vegetarians and vegans who want to enjoy healthy eating while also taking in the taste and texture of meat.
Based out of Los Angeles, the company has come a long way from where it started its operations in 2009. Currently, Beyond Meat products, which range from beef to pork alternatives, are available all across the United States.
From burgers to sausages, Beyond Meat provides a range of products to vegetarians and vegans, who in turn seemingly cannot get enough of the company’s plant based alternatives of animal protein. The company’s most popular product seems to be the Beyond Burger, which is available at outlets such as Whole Foods and burger chains such as TGI Fridays, to name a few.
But Beyond Meat is not just popular within its consumers. It is also considered a hot commodity on the stock market, where it had a very successful initial public offering (IPO) in May 2019. It was so successful, in fact, that it broke records as the best performing IPO by a U.S. based company in almost twenty years.
As if that wasn’t enough, the fact that its share price went from its intended $25 a share to go over $65 by the end of its trading day was incredible to say the least.
At the time of writing, there is speculation that Beyond Meat shares might finally end their bull run and return to a modest price, but after more than a month of ruling the market, this doesn’t seem too bad to those who bought the company’s shares when they could.
So what is the actual “secret” behind Beyond Meat? And we are not referring to the recipe of the plant-based protein, but the success that the company has garnered over the years. With new startups popping up every now and then, producing meat alternatives is a surprisingly competitive industry. What was it that set Beyond Meat on the path of tangible success and made it such a sought after entity?
Let’s find out.
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