There is a big difference between beer drinkers and beer enthusiasts. A beer enthusiast understands every aspect of their favorite drink. As a beer enthusiast, the first step in knowing beer is by knowing how to taste it. When you look at the beer, what do you see? Is the beer clear or cloudy? Does the aroma from the glass call your name or does it just sit there, without inviting you to take a sip?
Most of the beer drinkers never notice the subtle nuances that differentiate between ‘just a beer’ and a ‘great beer.’ Beer enthusiasts, on the other hand, will notice even the slightest change in smell or color of their favorite beer. As you taste different beer flavors and understand their differences, you will understand the language that beer enthusiasts and experts use to describe different types of beer. Read more about his craft beers at The Bro Talk.
Once you have a clear understanding of the different beer flavors, the next important thing that you should know is how to store your favorite beer. Proper storage of beer is necessary for the preservation of the intrinsic characteristics. Beer should never be stored in areas where temperatures aren’t regulated. It should also be stored away from direct light as it hampers its quality. It is recommended to store beer in a cool basement in the dark. This encourages aging especially when the beer is stored for a long time which results in better taste and aroma. It is also essential to store beer upright.
About Eli Gershkovitch, CEO of Steamworks craft breweries
Eli Gershkovitch is an accomplished Canadian businessman. Eli is the Chief Executive officer of Steamworks Brewery and companies. He is considered as one of the brilliant entrepreneurs who rose from humble beginnings to the helm of fortune 500 company. It takes a lot of wisdom, dedication and hard work to transform a small pub into a prosperous and stable brewery.
Steamworks opened its doors to the public in 1995 as a small and a little pub in Gastown, Vancouver. Eli Gershkovitch then embarked on an ambitious expansion strategy that has borne fruits in just a few years. Learn more about Eli Gershkovitch at Crunchbase.
Unlike other businesspeople of his caliber, Eli Gershkovitch likes to keep it casual. Eli adores personal freedom, and he approaches life with a calm attitude. On the business arena, Eli is an aggressive businessman who firmly believes in innovation, improvement and effective growth.