Doe Deere, Internet Entrepreneur

Some makeup is made to convey a natural look. Natural, but heightened a bit, to make the skin look smoother and the eyes a little brighter, the mouth a little glossier or a bit more pale. Then there is makeup that makes a bold statement. This is makeup that says “I”m here, I”m exciting and yes I’m beautiful.” This is the statement that’s made by Lime Crime cosmetics, an edgy upstart brand that’s the brainchild of entrepreneur Doe Deere.

MAKING IT HAPPEN FROM NECESSITY AND INSPIRATION

Back in 2007/2008, Russian emigre and fashionista Doe Deere decided to build on an idea she’d first started a few years earlier, when she’d launched an online fashion line via eBay. Back when Deere was sewing her own fashions, she found that finding the right kind of boldly colored material was a challenge, so she had to get doubly creative to make the kind of clothing she was envisioning. When it came time to launch her makeup brand, she took that same kind of innovative spirit to create the bold makeup line she knew would speak to creatively beautiful women. That’s why Lime Crime is madeup of cosmetics that Deere mixed herself with the help of a dedicated chemist.

VELVETINES, A UNIQUE STYLE OF LIPSTICK

Deere says that one of the accomplishments she’s most proud of with her Lime Crime cosmetics is the creation of the first “liquid to matte” lipsticks, called Velvetines. These truly unique lipsticks come in a a tube and go on as a liquid, but they dry to an eye-catching, thick and glossy matte feel. These lipsticks were created after months spent in a lab with a chemist who was as dedicated as Deere to creating a great new product. These lipsticks are certified as cruelty-free, and they come in a range of eye-popping colors (from electric blue to purple, hot pink, green, orange and even yellow) that are simply stunning. Deere is proud of the quality of these lipsticks and the fact that they don’t crumble, but really do wear well.

GET GLITTER WITH IT

To go along with the eye-catching look of these gorgeous lipsticks, Lime Crime also offers pots of Zodiac Glitter, with can be applied for longer wear with a special glitter adhesive. These iridescent glitters look utterly smashing on the lips, eyes, and even lightly dusted on the cheeks. They really do add an extra bit of luster on pretty faces that enjoy a magic sparkle.

The whimsical feel of Deere’s makeups is captured in the fanciful unicorns she uses as a symbol of the brand. The idea even extends to her other colorful lipstick line, Unicorn Lipsticks. These are gorgeously colored matte lipsticks that make a pretty pout into something quite out of this world, beauty wise.

Deere’s philosphy regarding makeup and beauty seems to be, why be ordinary? Why indeed.

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