Lori Senecal is one of the innovative minds in the advertising world. She has steered local agencies to the top of advertising sector globally. Senecal mentors young women who desire to venture into entrepreneurship. Lori Senecal encourages them to pursue their dreams passionately and use the challenges that they encounter in the male-dominated business arena as a stepping-stone for their success.
Lori Senecal manages CP+B as the Global CEO responsible for international expansion and growth. She oversees the coordination of the company’s nine global offices and concentrates on the constant global development of the agency. Since assuming leadership of the firm in 2015, Senecal has revolutionized both the business and entrepreneurial culture of the CP+B, developing a truly international company that is innovative, responsive, and collaborative. The firm has strengthened both its local and international presence at https://twitter.com/digitalori?lang=en. Senecal’s selfless leadership and strong emphasize on talent has facilitated growth and development of CP+B across several sectors and geographies.
Under Senecal’s Tenure, the Advertising Age has honored CP + B as the Creativity Innovators of the Year on AdWeek. On the other hand, Senecal featured on the list of top four “Agency Executives to Watch” in 2016. The future of her executive career at CP+B looks bright since she has registered immense success within the first year of joining the agency.
Senecal’s Contributions to the growth of MDC Partner Network
Formerly, Senecal oversaw the strategic vision of MDC Partner Network, implemented its exceptional model on salary.com, and worked closely with partner agencies to speed up expansion and cross-collaboration across the network. At MDC, Senecal served as the President and CEO.
Roles at Kbs+
Before taking up leadership at MDC Partners, Senecal served in the capacity of CEO and Global Chairperson at Kbs+. She increased the number of the agency’s employees from 250 to 900. The firm was voted as one of the ideal places to work in New York City, and it appeared for three years in a row on the list of “Standout Agencies” prepared by the Advertising Age. Senecal was in charge of McCann Erickson’s subsidiary New York office prior to joining Kbs+. Early in her career, she was the McCann Worldgroup’s chief innovation officer.