Women in Business

Lori Senecal is a Passionate and Leading Female Entrepreneur

Lori Senecal is one of the innovative minds in the advertising world. She has steered local agencies to the top of advertising sector globally. Senecal mentors young women who desire to venture into entrepreneurship. Lori Senecal encourages them to pursue their dreams passionately and use the challenges that they encounter in the male-dominated business arena as a stepping-stone for their success.

Work background

Lori Senecal manages CP+B as the Global CEO responsible for international expansion and growth. She oversees the coordination of the company’s nine global offices and concentrates on the constant global development of the agency. Since assuming leadership of the firm in 2015, Senecal has revolutionized both the business and entrepreneurial culture of the CP+B, developing a truly international company that is innovative, responsive, and collaborative. The firm has strengthened both its local and international presence at https://twitter.com/digitalori?lang=en. Senecal’s selfless leadership and strong emphasize on talent has facilitated growth and development of CP+B across several sectors and geographies.

Under Senecal’s Tenure, the Advertising Age has honored CP + B as the Creativity Innovators of the Year on AdWeek. On the other hand, Senecal featured on the list of top four “Agency Executives to Watch” in 2016. The future of her executive career at CP+B looks bright since she has registered immense success within the first year of joining the agency.

Senecal’s Contributions to the growth of MDC Partner Network

Formerly, Senecal oversaw the strategic vision of MDC Partner Network, implemented its exceptional model on salary.com, and worked closely with partner agencies to speed up expansion and cross-collaboration across the network. At MDC, Senecal served as the President and CEO.

Roles at Kbs+

Before taking up leadership at MDC Partners, Senecal served in the capacity of CEO and Global Chairperson at Kbs+. She increased the number of the agency’s employees from 250 to 900. The firm was voted as one of the ideal places to work in New York City, and it appeared for three years in a row on the list of “Standout Agencies” prepared by the Advertising Age. Senecal was in charge of McCann Erickson’s subsidiary New York office prior to joining Kbs+. Early in her career, she was the McCann Worldgroup’s chief innovation officer.

Enforcing Compliance with the Best

Since the economic collapse occurred in 2008, many people have been wary about trusting financial corporations of any kind. The general public and those who have business dealings with financial corporations want to know that they can rely upon those that they are trusting with their money now more than ever before. That is why having someone trustworthy that handles compliance issues is so important. One such person is Helane Morrison.

Helane Morrison has an outstanding background and has created a reputation as being extremely tough on compliance issues where the money of the public is concerned. Her career began as a law clerk before she moved on to practice law at Howard, Rice, Nemerovski, Canady, Falk and Rabkin where she eventually became a partner. The knowledge that she gained in these positions served her well as she moved onto working with the U.S. Securities and Exchange Commission.

This employment helped put Helane Morrison into a position where she could do a lot of good when she moved on to handling compliance issues at her current law firm. The extensive background has helped her to learn about what to look for and how to act to help protect the financial interests of the public. She works hard to make sure that every investment that is made through the company is both solid and ethical. That type of concern and care is sometimes difficult to find and is very valued by all of those that trust others to help them with their finances.

Helane Morrison takes her devotion to her work even further. She insists that a thorough investigation is done of all brokerage firms, financial advisors and mutual fund advisors that are hired to work with her firms clients. This helps ensure that all of their clients are given the best protection that is currently available. This additional work also ensures each client that they are being put first with regards to their safety and financial security.
Whenever you are looking to work with someone is always concerned about the compliance of her firm when dealing with clients, Helane Morrison is one of the best people to work with. Her dedication to her job is to be commended and is especially appreciated after the issues that resulted from the 2008 economic collapse.