The progression technology is notable in the world today. The growth of smartphones is remarkable especially today. The smartphones equipped with cameras, on which most of the people today take photos of the items they desire, and maybe plan to buy. Slyce application took advantage of the market gap and provides consumers with the opportunity to search their desired products online and compare the prices set for the products.
Slyce is a Toronto-based product that provides a podium that allows the users to take merely a picture of their favorite product, search and purchase the items. Slyce exists as an independent consumer mobile application as well as a white label solution that integrates into existing retailer technology. Slyce identified a market opportunity that presented itself through the growth of M-commerce, as mobile shopping registered a whopping 39% of all online traffic. The application uses an advanced product recognition technology, which overcomes the limitation that faced the prior applications such as Amazon Flow.
Similar to Slyce, Amazon Flow also allowed its users to take a photo of their desired products and purchase them from the Amazon’s mobile platform. However, Amazon Flow faced some limitations since it required the products to be in its original package to be effective because it relied on OCR, logo identification, and visual shorthand cues. The introduction of Slyce in the market was a game changer since it can identify the products while outside of the package regardless the location of the product. The ability of Slyce to locate the products despite the condition of the package gives the application a cutting edge over its competitors resulting in its exponential increase in the market.
The Slyce management has employed various strategies to increase the application’s popularity. The Slyce marketing strategy is primarily based on creating partnerships and relationships with the forefront consumer brands. Additionally, Slyce aim at providing their technology as a flexible white-labeled m-commerce solution. Furthermore, Slyce is purchasing applications such as Pounce and SnipSnap hence expanding their user-base.
Slyce creates an all-in-one and spontaneous way for consumers to discover and buy the products that are in their wish-list, by just taking a photo hence making shopping easier at the customer’s pleasure. Additionally, the Slyce technology enables retailers to be there at the moment of their customer is need of their product. Therefore, with Slyce Shopping is as simple as taking a photograph.