Skiers

Important Details About The Squaw Valley Statement

It was all over the news that some microorganisms were found in the drinking water supplied to some parts of Squaw Valley. In response to the news, a statement has been issued by Squaw Valley.

The news was first broken to Placer County Department of Environmental Health on November 8. After which proper corrective measures have been taken and the situation has continued to improve. The purported contaminated water was treated consistently and there is a lot of improvement.

Four wells serve Upper Mountain and three of them are already showing very little presence of the bacteria. The director of Placer County Environment Health made this confirmation on Tuesday.

As a safety measure, all restaurants at Upper Mountain were closed after the news was broken. Despite the perceived improvement, restaurants are yet to open. Although skiers are not barred from skiing, they have been prohibited from drinking water until the water has been fully purified.

Due to the quick response of the appropriate authority, there have been no health issues. At least, none has been reported up till now. Apart from the temporary embargo placed on drinking water, top-to-bottom skiing is still allowed at the Squaw Valley ski resort.

At exactly 8.07pm Wednesday, November 30, Liesl Kenney, Public Relations for Squaw Valley Alpine Meadows issued a statement on the unusual occurrence. Please find the statement below.

Read more: Squaw Valley issues statement on upper mountain water quality

Squaw Valley’s Statement

Sometimes in October, there was an unusually heavy rain storm that took its toll on some water systems in Placer County. This rain overfilled an upgraded water system recently installed at Gold Coast and High Camp. This obviously resulted in the pollution of the water system.

We can comfortably tell you that it was only that system that was contaminated and no other one because we embarked on thorough investigation. We also made sure that water from the contaminated water system has never been available to the public up till now.

We detected the issue while carrying out our routine testing and due to the enormity of the issue, we contacted both Squaw Valley Public Service District and Placer County Environmental Health immediately. We did not stop at that, we also involved other safety experts.

Due to their cooperation and assistance, we have been able to put the issue under control. We will continue with the corrective measures until the issue is fully resolved and all the traces of contamination disappear completely. We give you our words that we will invite health officials to come and declare the water safe before we make it available for public consumption.

Because the safety of our customers is very important to us, all our facilities will be available for our guests at Gold Coast and High Camp until when the issue is finally resolved. These facilities include free bottled water. We are ready to make the sacrifice.

We will definitely keep our guests updated on this issue. To conclude, we will like to express our deep appreciation to Squaw Valley Public Service District and Placer County for their timely intervention, full understanding and full cooperation on this issue.

Learn more about Squaw Valley: http://www.snow-forecast.com/resorts/Squaw-Valley-USA/6day/mid

The California Drought Closed Ski Resorts Early In 2015 According To Squaw Valley CEO Andy Wirth

For some reason, the weather people call it a change in El Nino, the ski slopes in California were filled with snow in 2016. Ski resorts were pleasantly surprised with the amount of snowfall after coming off four years of light snowfall and weak skier traffic.

Most of the ski resorts in California are still licking their wounds. Ski resorts like Mount Shasta, Dodge Ridge, China Peak, Donner Ski Ranch, Mountain High, Badger Pass, Soda Springs, Tahoe Donner and Mt. Baldy all closed early in 2015 because the slopes were snowless.

Even Squaw Valley had a tough ski year in 2015, and that is big news. Squaw Valley has been around for more than 70 years and is owned by one family, the Cushing Family. Nancy Cushing was the CEO of the world-class ski resort until the family decided to hire Andy Wirth, the former executive Vice-president of Marketing for the Steamboat Ski and Resort Corporation. Wirth spent 20 years with the Steamboat Ski Resort, and he built a solid reputation in the ski industry.

Andy Wirth was interviewed on the Press Play with Madeline Brand KCRW radio show, and he was asked about the 2015 ski season. Wirth was honest and told Brand that his resort’s revenue was down at least 20 percent from the previous year, so it wasn’t a great year. Read more: How Will the Drought Affect California Ski Resorts?

Brand asked him how long Squaw Valley could survive drought conditions like the 2015 conditions, and Andy Wirth said Squaw Valley was in excellent financial shape and could survive many more snowless seasons thanks to the technology the resort developed during the 2010 renovation project he managed.

But Wirth also said making fake snow isn’t the same as real snow. Most skiers want to ski on snow, and that does present a challenge going forward. But Wirth was confident that the weather would change, and he was right. The 2016 ski season was a boom year for the California ski industry.

But the threat of a drought is still on the minds of ski executives like Andy Wirth. Even though Squaw Valley has all the latest technology, and they can produce snow and control expenses during drought years, droughts are not good for business.

Many skiers book their ski plans months in advance, and if there is a threat that snow will be scarce in a certain ski area, skiers go to other areas to ski. In other words, skiers aren’t the most loyal group.

They tend to move from resort to resort depending on availability and the amount of snow. Wirth said Squaw Valley’s skiers are loyal and come back every year because of the service and the quality of the overall ski experience.

Learn more about Andy Wirth:

http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation