Lori Senecal, the Global CEO of Crispin Porter + Bogusky (CP+B), creates culture. It is one of the hallmarks of the powerful woman’s leadership style. She wants to create a commonality for all of her employees to work towards. http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/

Formerly the Global Executive Chairman of KBS, she brings big ideas to every company that she works for. KBS, as a company, believed that invention was much more productive than incremental innovation. So, she encouraged her workforce to invent. She got the company to run invention contests in order to reward employees who came up with absolutely new ideas. This allowed her entire workforce to buy in to the concept of invention. It created a culture of thinking in a different way. This is exactly the kind of leadership that put Lori Senecal on the international scene.

Now the Global CEO of CP+B, she is taking her innovative leadership worldwide. According to Huffington Post, she is also a staunch advocate of women in the advertising agency. She recently promoted a handful of women within her own company, and is quietly putting together a think tank of women in the Los Angela’s area; a collective of professionals brainstorming on how to help each other out.

But most CEOs at Lori Senecal’s level are men, and, most noticeably, they are outspoken men. Lori Senecal couldn’t be any more different. The self-described shy introvert is rumored to only have a closet full of black clothing. This rumor was dispelled by her personal assistant who said she occasionally wears navy blue. She does not bring dramatic flair to the jobs she works, but she does bring a creative environment full of innovation.

The CEO is gaining a reputation of being brought into an agency in transition. At KBS, she came into the agency when the original owners were leaving. Her challenge was to capture the imagination of the current employees and clients. She did so resoundingly well. And now she is at CP+B doing the exact same thing. She has helped the company grow from 200 employees to 800 members across the globe. The shy introvert CEO is succeeding again.

View Lori Senecal’s bio on crunchbase.com.