Marketing Expert

The Apology Delivered by Steve Ritchie Reveals Papa John’s Future

As part of showing his effective leadership skills, Steve Ritchie, who is the new CEO at Papa John’s, wrote an apology to the customers. This message was conveyed by using two letters. The first one was posted on the company’s website while the second, which was written after posting the first letter, was mailed to the customers who subscribe to the organization’s promotional mail. The latter was written to remedy the issues or weaknesses noted in the first letter. Steve Ritchie wrote these letters because of the behavior that had been portrayed by the company’s previous management. Such an issue not only affected Papa John’s reputation and image in the market, but it also impacted its business aspect as it lost NFL as a customer.

Steve Ritchie showed that he was the right leader for the company when he made a direct apology to the customers. Although he had attempted to convey some form of apology in the first letter, no direct words were present to indicate that he was expressing remorse. Whether he noticed this weakness in his letter while alone or it was pointed out to him, the commendable act relates to his decision to rectify it through writing another letter.

Steve Ritchie also showed his leadership skills by showing empathy expressly. He told the customers that the company was aware of the position it had placed the consumers by insinuating racism and other terms that would cultivate discord in the society. He assured the customers that the organization was willing to put in place some strategies to inject some improvements or changes in the entity’s culture.

To show that the company was part of the community and the society as a whole, Steve Ritchie reminded the readers that the 120,000 employees working in the company were also part of the communities in which the consumers/customers lived. It would, therefore, be mutually beneficial if the consumers accepted the apology while the company made the needed changes. Through the leadership skills portrayed by Steve Ritchie, it is clear that Papa John’s is off to a new start and its future is bright.

Victoria Doramus Brilliant Contributions to the World of Marketing

Lifestyles, designs and overall consumer trends are some of the relatively complex niches in the world of advertising. However, these three critical niches have been Victoria Doramus area of specialty over the years. She is synonymous with well-thought policies and approaches for companies aiming at making these three areas more profitable and finally sustainable. Her expertise and excellence in these fields are a result of her strong work ethics, her educational background and her experience in the advertising world. The University of Colorado graduate has not only helped hundreds of companies to get back on their profitability path, but she has also helped them get more sustainable advertising models. This unmatched knowledge on what can work is pegged on her time in the media world.

Apart from having a successful career, approach to voluntary work defines a professional. Victoria Doramus, for example, has been the standard definition of giving back especially to courses she believes in their vision. Some of the notable organization she is passionate are the following. First, she is part of the Best Friends Animal Society family. Through this organization, she has been able to contribute to animal shelters and animals rescue missions.

Second, Doramus is also part of Room to Read family. Through this organization, she is able to contribute her time and resources to hundreds of families through educational programs. Through Room to Read family, she has also interacted with some of the best brains from low-income families and in return, get inspired for her various assignments. By this organization also, she has been part of the team that is making a difference to thousands of kids around the world especially in Africa and part of Asia.

Since Victoria Doramus is a firm believer of a drugs-free society, she has been part of The Amy Winehouse Foundation family over the years as a volunteer. Her time has been vital in transforming young people who are in drugs and other unproductive behaviors. It is impressive to note that through her contributions in terms of resources and time, these young people can use arts, especially music to bring changes in their communities.

David Giertz Gives Back as a Business Coach

David Giertz has over 30 years of executive experience in the financial services industry. Hs served as the President of Nationwide Financial’s Sales and Distribution, the division grew in sales revenue from $11B to $17.8B while under his leadership. He started his employment at Nationwide in 1999.

He attended Millikin University in Decatur, IL, at which he obtained a Bachelor of Science degree. He achieved his executive MBA at the University of Miami in Coral Gables, Florida. He worked nights to help pay for his schooling. In a recent interview, David Giertz recalled that one of his jobs was for a supermarket chain, waxing their floors. late at night. He liked and respected his co-workers.

Before joining Nationwide Financial, David Giertz worked at Citigroup. He began his career at Citi as a financial advisor. From there, he worked his way up to the position of Area Director. He was later appointed Executive Vice President of Sales. David was employed at Citigroup for 10 years.

David Giertz places a great deal of importance on networking. Over the years, he builds a large network a business associates, many of whom have become his friends. He also feels strongly about the importance of having a mentor in business life. David also meets a lot of people as a certified business coach. He ia a part of the World Association of Business Coaches.

He is a certified broker and an investment specialist. He advises on retirement investments and planning. David is also a social security advisor. He has commented that one of the activities he likes to do daily is to listen to the business news. He also enjoys, when business permits, getting in some exercise to energize himself.

David spoke of his mother in a recent interview. She was a nurse, and she had received a scholarship. She worked hard to support her family. One of the pieces of advice she gave David was to learn something new everyday, and he follows her advice. David and his wife have set up a scholarship fund, for the benefit of nursing students at Millikin University.

Lori Senecal Excelling As The Shy Introvert CEO

Lori Senecal, the Global CEO of Crispin Porter + Bogusky (CP+B), creates culture. It is one of the hallmarks of the powerful woman’s leadership style. She wants to create a commonality for all of her employees to work towards.

Formerly the Global Executive Chairman of KBS, she brings big ideas to every company that she works for. KBS, as a company, believed that invention was much more productive than incremental innovation. So, she encouraged her workforce to invent. She got the company to run invention contests in order to reward employees who came up with absolutely new ideas. This allowed her entire workforce to buy in to the concept of invention. It created a culture of thinking in a different way. This is exactly the kind of leadership that put Lori Senecal on the international scene.

Now the Global CEO of CP+B, she is taking her innovative leadership worldwide. According to Huffington Post, she is also a staunch advocate of women in the advertising agency. She recently promoted a handful of women within her own company, and is quietly putting together a think tank of women in the Los Angela’s area; a collective of professionals brainstorming on how to help each other out.

But most CEOs at Lori Senecal’s level are men, and, most noticeably, they are outspoken men. Lori Senecal couldn’t be any more different. The self-described shy introvert is rumored to only have a closet full of black clothing. This rumor was dispelled by her personal assistant who said she occasionally wears navy blue. She does not bring dramatic flair to the jobs she works, but she does bring a creative environment full of innovation.

The CEO is gaining a reputation of being brought into an agency in transition. At KBS, she came into the agency when the original owners were leaving. Her challenge was to capture the imagination of the current employees and clients. She did so resoundingly well. And now she is at CP+B doing the exact same thing. She has helped the company grow from 200 employees to 800 members across the globe. The shy introvert CEO is succeeding again.

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