Fabletics fresh approach to fashion quickly guaranteed their success. Fabletics is a company that was founded by Kate Hudson. Kate Hudson is a well-known actress that certainly has her eye on fashionable and comfortable clothing. She has created a line of fashionable active-wear that is high quality, trendy, and very affordable. Today, Fabletics is going strong and taking on the bigger companies like Amazon and winning. Fabletics is still growing and worth $250 million dollars. Her company’s success is due to offering customers a subscription-based service with custom designed outfits along with using the reverse showroom technique to increase profits.
Fabletics Marketing Strategy Pays Off
The Fabletics marketing strategy quickly paid off and helped the company achieve a prominent place in the fashion world very quickly. First, they decided to offer the public designer style clothing at affordable prices, a great monthly subscription service, great customer service and exclusive designs that were exclusive to Fabletics. This created instant appeal. Next, they made it easy for shoppers to browse their website store online for clothing and make the final purchase at a brick and mortar store in their own neighborhood. This is the essence of their reverse showroom strategy.
Kate Hudson & Fabletics
Kate Hudson would like to stress to her fans and the public in general that she is still an actress. Acting is in her blood. However, she is also very proud of her affiliation with Fabletics. She has plans to grow the company and expand the clothing line. Kate Hudson states that she has always wanted to inspire women to lead a healthier and active lifestyle. Her greatest hope is that her athletic line of clothing will inspire women to get more active in their daily life.
Fabletics was started by CEOs, Don Ressler and Adam Goldenberg, along with Kate Hudson. They realized that women were looking for high-quality trendy fashions, comfort, and affordable prices. Kate Hudson joined with Ressler and Goldenberg to create a line of athletic wear that would fill that void in the fashion world. They also strived to make their clothing line unique, offering customized styling for their subscription customers. Now, they are one of the most sought-after clothing lines in stores and online. Their goal is to expand and continue growing in the coming years. Kate Hudson invites anyone interested in Fabletics clothing to drop by the site and take the Lifestyle Quiz to discover their Fabletics style.