Fashion Designer

Fabletics Fresh Approach To Fashion

Fabletics fresh approach to fashion quickly guaranteed their success. Fabletics is a company that was founded by Kate Hudson. Kate Hudson is a well-known actress that certainly has her eye on fashionable and comfortable clothing. She has created a line of fashionable active-wear that is high quality, trendy, and very affordable. Today, Fabletics is going strong and taking on the bigger companies like Amazon and winning. Fabletics is still growing and worth $250 million dollars. Her company’s success is due to offering customers a subscription-based service with custom designed outfits along with using the reverse showroom technique to increase profits.

 

Fabletics Marketing Strategy Pays Off

The Fabletics marketing strategy quickly paid off and helped the company achieve a prominent place in the fashion world very quickly. First, they decided to offer the public designer style clothing at affordable prices, a great monthly subscription service, great customer service and exclusive designs that were exclusive to Fabletics. This created instant appeal. Next, they made it easy for shoppers to browse their website store online for clothing and make the final purchase at a brick and mortar store in their own neighborhood. This is the essence of their reverse showroom strategy.

 

Kate Hudson & Fabletics

Kate Hudson would like to stress to her fans and the public in general that she is still an actress. Acting is in her blood. However, she is also very proud of her affiliation with Fabletics. She has plans to grow the company and expand the clothing line. Kate Hudson states that she has always wanted to inspire women to lead a healthier and active lifestyle. Her greatest hope is that her athletic line of clothing will inspire women to get more active in their daily life.

 

Fabletics Goals

Fabletics was started by CEOs, Don Ressler and Adam Goldenberg, along with Kate Hudson. They realized that women were looking for high-quality trendy fashions, comfort, and affordable prices. Kate Hudson joined with Ressler and Goldenberg to create a line of athletic wear that would fill that void in the fashion world. They also strived to make their clothing line unique, offering customized styling for their subscription customers. Now, they are one of the most sought-after clothing lines in stores and online. Their goal is to expand and continue growing in the coming years. Kate Hudson invites anyone interested in Fabletics clothing to drop by the site and take the Lifestyle Quiz to discover their Fabletics style.

The Crowd Pleasing Fabletics Brand

Fabletics as a brand has a lot of promise. It is not just because of the unique products in the active wear category, there are other techniques that the brand uses that sets it apart from the others. For instance, they make sure that the customer is happy with many different aspects of their business. Customers are shown that the focus is on them more than on just getting them to buy the products. However, the products that are being offered are a really big draw for the customers who are looking for something different from the usual active wear offers.

 

Kate Hudson is using a style that is known as athleisure in order to attract customers. These clothes are designed so that they no longer look better but feel better as well. While they have a flattering style for people that wear them, they also have a level of comfort that surpasses all of the other types of clothes. On top of that, they are more durable than other types of clothes. People don’t have to worry about their clothes falling apart or finding some mysterious holes in the different articles of clothing they buy. This is a lot different from the clothes that are offered at some fast fashion companies.

 

The marketing and business model is much better than many of the other fashion companies. Fabletics’s business model gives it enough to rival Amazon. While Fabletics does not have the most products of all of the fashion retailers, it does have one of the most effective methods for reaching customers. It also has an effective method for saving money for customers. With the paid subscription memberships, customers are able to enjoy some of the savings that come with a membership which include a free outfit according to the preferences and what they buy.

 

Kate Hudson has shown that there is a lot more to selling products than just marketing and offering lower prices. The customers have to want to buy the items. Therefore, a lot of attention has to be paid to the customer’s behavior. This is especially the case when it comes to any new offers. The designers and suppliers of the products make sure that it is going to sell with customers before they mass produce it. This is to avoid the problem with overhead. This is a common problem with retail when it comes to any type of product.

Kate Hudson’s Activewear Website Fabletics Does Battle with Amazon

Knowing that Amazon controls over 20% of the online fashion sales, why would any active-wear company want to try to do battle with this e-commerce giant? When you have Kate Hudson as a founder, you can take risks because you know your company is about to set the fashion industry on fire. In the last three years, Hudson took Fabletics from nothing to $250 million, and she has Amazon in her sights.

 

The reason Fabletics is growing at such breakneck speed is a unique formula of using subscription mechanics to sell active-wear to customers. Combine convenience, low-pricing, and wildly innovative styles, and you have the recipe for succeeding in this very competitive clothing space.

 

Hudson says that in order to get her athleisure brand a world-wide audience, she had to break the mold of high value brands being defined by price and the quality of goods. Instead, Hudson says that things like customer experience, last-mile service, brand recognition, and exclusive designs are becoming important to the modern customer.

 

Hudson says that her clothing experience is unlike any other because the consumer can first window shop in the retail outlets with zero pressure to buy. In fact, if the customer has already registered as a member and taken the Lifestyle Quiz, each time they pick up an item in the retail store that they like, it is added to their online account. Maybe she wants to just kill time in the mall looking at a few of the latest releases in yoga pants and she how she looks in the new styles, then later tonight in the peace and quiet of her home, she can select the colors or styles she wants.

 

That’s the secret! Fabletics is building a modern version of high-value brands and applying their unique membership platform to the mix to enhance the shopping experience. This membership model allows users to personalize the service at half the price of items found on Amazon and other competitors.

 

The success of Fabletics has to be due in part to the reverse showrooming process. People browse offline, and 30-50% of those people that walked through the store are already members, another 25% will become members right there in the store. When customer try on an article of clothing, it goes into the online shopping cart. Fabletics doesn’t care if the customer buys in the retail store, its just another extension of service.

John Burch Belives Tech And Fashion Will Merge

A Fashion Entrepreneur Predicts The Future

John Birch is one of the most prominent entrepreneurs in the fashion industry today. His startups are almost certainly destined to succeed and his predictions of industry trends tend to come true. Recently, Burch has speculated about the future relationship between the fashion industry and the tech industry. According to John Burch, the two industries will merge to produce a future where technology is fashionable and fashion is technologically sophisticated.

 

 

Looking Into The Past To See The Future

To understand the perspective of Chris Burch you simply need to look into the past. Throughout the 20th century there was a strong relationship between technology and fashion with devices such as Boom Boxes and Walkmans becoming fashion statements in their own right. Young people latched onto these musical devices and carried them around as a sort of accessory. Eventually, this led to many in the fashion industry creating their own line of electronic products such as headphones and mp3 players. John Burch believes the latest wave of technology will continue this legacy and take it soaring into new heights.

 

 

The Signs Of The Merging

Currently, there are examples of technology and fashion merging for everyone to see. Recently, a product known as the Airbag for Cyclists was revealed. The creators of this invention decided to take the idea behind driver protection and create neckwear designed to activate air bags when a biker falls or crashes their bike. Other combinations of fashion are also serving a utilitarian purpose such as the recent fixation on watches that hook up with phones. Technology is ubiquitous in modern life and, as far as John Burch sees, this will only continue to grow over time as more industries reflect technological advances.

 

 

Looking Down The Road

Chris Burch is an entrepreneur by nature. His success depends greatly on his ability to predict trends and invest in new ventures centered around those trends. Right now, Burch is betting the fashion industry is going to look for new ideas from the tech industry. The synergy between the two mirrors earlier trends, but this new engagement will create innovations we have not seen. Given the success Burch has had at predicting the future, his net worth exceeds $1 billion, it seems like a good bet to make. Technology will take fashion down an entirely new path.