JD.com, otherwise known as Jingdong, celebrated its ‘6.18’ anniversary sales event in style with record breaking sales. JD.com is used to processing billions of orders, but in just seconds it sold millions of units of various items. JD.com’s 300 million customers love the fact that JD.com can deliver most items within one or two days.
Because of technology like the use of drones, Jingdong can deliver to 99% of China. The e-commerce giants is growing as more and more Chinese are looking for high quality products that can be delivered in a matter of hours. It is not just people in big cities, but also people from smaller areas that are looking for quality products.
Many young Chinese people are looking for the finest products from around the world. JD.com stocks fashions from around the world, and it has recently added Prada, Armani, and Ralph Lauren.
Young Chinese people are also more interested in their diets than previous generations, and Jingdong imports the finest food from every corner of the world. Customers also love the options JD.com has to buy products.
Along with the online empire, JD.com is also investing in offline locations around the country. They have new stores in airports and train stations in China, and JD.com also has outlets in malls. The mall sites bring farmers from around China into contact with customers.
One of the latest technologies is the use of vast amounts of data analysis. By studying shopping habits of its customers, Jingdong can single out buyers and offer them items they were unaware of. It means that people can find out about products that they might like but that they had not even heard about. It is perfect for JD.com as the company continues to add new items from around the world every day. The ‘6.18’ sales event showed that the Chinese desire for top quality items is not stopping anytime soon.
In an article with Gizmochina.com, “Google Invested 550 Million” with Jingdong. The partnership will include the promotion of JD.com products on Google’s shopping service. More details have now emerged that the partnership will also see Google selling its products on JD.com.
See also: https://corporate.jd.com/home