Edward Miranda is CEO of a performance driven marketing agency. He helps global brands get a larger market share for their products. His company helps clients push the limits of marketing their products. Edwin is founder of this company called KOI/IXS.
He begins his day at 5:30 checking news and mail from clients. Edward eats breakfast and rides a stationary bike or goes for a run. Often he spends time with his wife and children in the morning and takes their kids to school.
Using computer analytics is a great way to help customers, measure marketing results he says. It is easy today to predict sales results and find the best markets for products. Computer programs make personalized marketing a reality to customers.
He thinks his habit of getting up early every day has made him more successful. His advice is to be bold, take risks, make mistakes, and be passionate about what you do. His daily to do list helps him reach goals.
Edward Miranda surround himself with people he trusts and knows how to delegate work to fellow employees. He uses a time management and calendar tool called called Fantastical 2 to keep organized.
Their agency use data collection, research, and technology to help their clients succeed. They focus on innovation and strategy, digital ecosystems, digital marketing, and performance & optimization. The employees help with social media, design, and special apps. They provide each client with a customized marketing plan.
Edward received a BA in Business Administration from the InterAmerican University of PR. He attended MIT and Sloan School of Management, and he has received many awards for his work.