Brad Reifler, the CEO of Forefront Capital has taken note of the troubles that middle-class investors have in terms of investment options. So many of these investors are not able to play the market the way that they want to. Reifler learned this first hand when his 80 year old father-in-law gave him his life savings to invest as he had retired. Reifler realized that there were not as many options as there are for those who are accredited.

To be accredited means to have a net worth of greater than $1 million and an annual income in excess of $200,000. These are the types of investors who have more options in the investment realm than the rest. For Reifler’s father-in-law though, the options were not nearly as vast. Reifler wanted to change that.

Forefront Capital started to offer more choices for those who are non-accredited. They began to take on more of these types of investors and have a wider scope of services offered. At the very least, investors who do not have as much money can still have some of the options that are available to those with much higher incomes.

Forefront is one of the only firms that has taken on these types of investors. They look at it as a market that is not being reached out to enough and want to change that. People like Reifler’s father-in-law at least have a place they can turn to at this point whereas they did not in the past.

The idea of people having the same access as one another to everything is a uniquely American idea. It is a value that most of us hold dear, and it is something that the investment world is finally starting to get on board with in some small way as well.