Adam Goldenberg is one of the co-founders of the incredibly successful e-commerce brand JustFab. Recently JustFab changed its name to Techstyle in an effort to grow and expand with all of the branches of the brand. There is not only just JustFab currently, but there are also several other household name companies which are tied to the company. Techstyle will now operate as the parent company of giants such as the hugely successful Fabletics company.
Fabletics recently gained attention for embracing an all-inclusive philosophy, which, until now, was unheard of in the athletic wear industry. Brands that did offer plus sizes were often poorly made or ill-fitting. Fabletics saw the need within the industry to provide their customers with a full range of sizes that are designed to fit well and last. Adam Goldenberg believes that more companies should embrace all women of all sizes when it comes to fashionable, high-quality clothing. Now everyone can enjoy this quality brand without having to wonder if they carry items in their size.
Adam Goldenberg has always had an entrepreneurial spirit. He created his first successful company when he was only 16 years old. It was an advertising network for gaming named Gamer’s Alliance. He managed to sell the company after three years, in 1999 to Intermix Media. Intermix Media was to eventually become the parent company of the widely successful social media site Wikipedia. He was offered a job at the company as the Vice President of Strategic Planning. Eventually, he was promoted to the Cheif Operating Officer at only 20 years of age making him the youngest COO of a publicly traded company. The company was eventually sold in 2005 t0 News Corp for $650 million.
After Intermix was sold, Adam Goldenberg teamed up with another company employee named Don Ressler. Together they created the idea for an e-commerce beauty company called Intelligent Beauty. Intelligent Beauty was responsible for the release of several highly successful products over the years they were in business. After Intelligent Beauty the duo wanted to break into the fashion business using an e-commerce platform, which was unheard of at the time. After trial and error and a few bumps in the road, JustFab was off the ground and on its way to becoming a household name all over the world.