Adam Goldenberg is co-founder and CEO of Just Fabulous, alongside Don Ressler. Having started his first company at the age of 15, which he sold to intermix media; the Myspace parent company, Mr. Goldberg has always been entrepreneurial from a young age. He quit high school to join intermix as the strategic planning VP at the age of 20. Goldenberg became the youngest chief operating officer of a public traded company after he was promoted to COO after just one year at intermix media. Adam Goldenberg knows how to spot leading industry brands, grow them into big enterprises and initiates change to adapt to upcoming trends.
The birth of JustFab
Adam Goldenberg and Don Ressler met at Intermix, and their friendship grew rapidly in the year 2005 when News Corporation acquired their employer, Intermix. It didn’t take long for the pair to create their own company together. In 2005, they co-founded Intelligent Beauty, an online brand incubator company. The pair started to think about the idea of a new form of adapted shopping experience capable of living online; this is after they had already found numerous brands as beauty and health market leaders. This idea led to the birth of JustFab. They build an affordable and attractive subscription model, hired a couple of designers and style consultants to create a personalized platform which they knew needed to be social, fun, and highly engaging. For only $39.95, the registered JustFab members get to receive custom-made handbags, shoes, and other fashion accessories every month.
The Fabletics Brand
After noticing a gap in the line of active wear in the online fashion business, JustFab CEOs Adam Goldenberg and Don Ressler created Fabletics in conjunction with Kate Hudson and her brother Oliver in 2013. They noticed that none of the existing brands provided customers with high-quality gear at an affordable price, they were all lavish brands. Fabletics was established to venture into the affordable active wear untapped market. It is one of the most successful brands in the fashion industry at the moment. Fabletics is set to open up stores countrywide to reach more customers.
Adam Goldenberg on CNBC
In a recent interview with CNBC, JustFab CEO talked about the future of the online fashion business the company’s possible name change. JustFab officials have decided to rebrand and change the name of the company to TechStyle fashion group. The CEO also talked about the company’s plans and how it uses data to serve clients through its portfolio brands better.
Follow Fabletics On: www.fabletics.com