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Edwin Miranda Knows Performance Driven Marketing

Edward Miranda is CEO of a performance driven marketing agency. He helps global brands get a larger market share for their products. His company helps clients push the limits of marketing their products. Edwin is founder of this company called KOI/IXS.

He begins his day at 5:30 checking news and mail from clients. Edward eats breakfast and rides a stationary bike or goes for a run. Often he spends time with his wife and children in the morning and takes their kids to school.

Using computer analytics is a great way to help customers, measure marketing results he says. It is easy today to predict sales results and find the best markets for products. Computer programs make personalized marketing a reality to customers.

He thinks his habit of getting up early every day has made him more successful. His advice is to be bold, take risks, make mistakes, and be passionate about what you do. His daily to do list helps him reach goals.

Edward Miranda surround himself with people he trusts and knows how to delegate work to fellow employees. He uses a time management and calendar tool called called Fantastical 2 to keep organized.

Their agency use data collection, research, and technology to help their clients succeed. They focus on innovation and strategy, digital ecosystems, digital marketing, and performance & optimization. The employees help with social media, design, and special apps. They provide each client with a customized marketing plan.

Edward received a BA in Business Administration from the InterAmerican University of PR. He attended MIT and Sloan School of Management, and he has received many awards for his work.

https://www.crunchbase.com/person/edwin-miranda-8aec#section-overview

Why Jennifer Walden is the Ideal Cosmetic Surgeon

Maintaining a great body is not easy. Due to age, childbirth and environmental changes, the human body keeps changing. Most people are not comfortable with the changes they get, and they start getting self –esteem problems. Jennifer Walden, a top cosmetic surgeon in the US, believes that everyone deserves to look good. The surgeon has helped thousands of men and women to feel confident about themselves in the past. The professional cosmetic surgeon has written many publications in the past too, speaking about safe cosmetic surgeries that can be conducted on patients. Jennifer Walden has a clinic where her patients can visit and get all the advice they need.

Everyone does not do cosmetic surgeries. Without the knowledge and skills needed, a doctor will have a tough time handling the patients. Jennifer Walden is an expert in this field, and she has already worked in the industry for decades. The mother of two ventured into this industry because of her passion. Her patients always have praises to sing about the doctor who has done well in the profession that was previously a place for men. The women, for instance, want to visit a surgeon who will not judge them whenever they have to undergo a procedure to make their bodies look good. To know more about her click here.

One of the patients who underwent a breast revision from Jennifer Walden recently had all the reasons to smile. The client says that from the moment she stepped into the facility, she was handled with care. At first, the procedure seemed to be very complicated because the previous doctor was not keen when operating. Walden, however, proved to be comprehensive and perfect in handling the process. When the customer was ready to go home, she was happy and grateful that she had finally achieved the look she always wanted. Apart from being compassionate, the doctor is a beautiful person who loves to listen to her patients.

https://www.crunchbase.com/person/dr-jennifer-walden

Career of Steve Lesnard

As a well-known person in the sports industry, Steve Lesnard has decades of experience in the field. Growing up in Paris and Corsica in France he was involved in sports very young. In school, he focused on international business and entrepreneurship but also delved into his talents in the sports industry. After school, he moved from France to America and got a job as the marketing director for the luxury fashion retailer, Wolford, in New York City.

After only a year he entered the field of sports. His first big role was during the Nagano Olympics where he was responsible for partaking in creating products and also signing the professional athletes. Being able to create the best products for top athletes was key to his success. Over the next 20 years, he worked in many fields of the sports industry but always focused on general management and marketing. He is credited with a successful management career while leading many Olympic marketing campaigns.

Steve Lesnard utilized big data analytics tools during his various campaign. These tools are available to all marketers but the key is marketing the product to the right audience by using the correct data. A serious marketer can see how to best utilize this technology to help their campaign and as technology advances, this trend will be more important. He emphasizes that the wellness and health industry can grow significantly if these technological tools are properly used. Another factor that he focuses on is that customers are changing the way they shop. They look closer at products because they are more health conscious than previously. He knows exercise is part of a full life and thinks products can change to encourage the positive trends in the market.

Steve Lesnard has always felt that marketers have to realize and establish what their goal is and quickly put a strategy in place. He thinks marketing is a great strength and video has great power to inspire. For example, Youtubers with large audiences have a great way to show off a brand authenticly to their audience. Steve Lesnard is passionate about what he does.

Find out more about Steve: https://twitter.com/stevelesnard

 

Article Title: Zeco Auriemo taking his business to greater heights

Article Text:

José Auriemo Neto, otherwise known as Zeco Auriemo is a Brazillian Executive and the current chairman of JHSF a business she inherited from his father. This is a company in the real estate business, focused on the development of both residential and commercial properties in Brazil. Notably, Auriemo Neto has previously served as the company’s CEO where he oversaw the company’s interests in public developments, hotels and office buildings.

It was not until 2009 that José Auriemo Neto oversaw the brand’s first experience as it tried its hand in retail business. This saw the company sign various agreements and getting into partnerships with other notable brands like Pucci, Hermes and Jimmy Choo. It also led to the company opening its first retail outlets in Cidade Jardim shopping complex, owned by JHSF.

In its bid to strengthen its business acumen and increase its reach even more, the brand reached out to Valentino for partnership, a feat that saw them open the first red Valentino stores in Brazil. However, the company faced a little setback in 2016 and 2017 thanks to the decline in luxury sales during this period. Being the resilient personality he has always been, José Auriemo Neto bounced back in 2018 with impressive end year revenues.

José Auriemo Neto attended São Paulo’s Fundação Armando Alvares Penteado (FAAP) University before he went ahead to work for JHSF. In 1997, Neto founded the services department for the group through, Parkben, a revolutionary parking lot management platform. This went on to post impressive results, and this inspires the young executive to do more. In 1998, he developed the Shopping Santa Cruz the first shopping destination for the group.

Apart from his commitment to JHSF’s projects, Auriemo Neto takes his time to interact with its investors and stakeholders. This way, he gets to understand their side of the story and this helps him improve more on his service delivery.

End Of Article

The Beginning of OSI Group’s Relationship with McDonald’s

Many people recently learned the story of McDonald’s. The fast-food chain had no support from much of the restaurant industry, and no one thought it would work. What people don’t fully understand is that McDonald’s success wouldn’t have happened if Otto Kolschowsky never immigrated to America.

Otto Kolschowsky was a German immigrant living in 20th century Chicago. Two years after moving to the United States, Otto opened a little butcher store in Oak Park, a nice suburban neighborhood on the west of the city. His store not only cut meat for customers but sold farmers’ meat in its retail store.

By the end of World War 1, Otto moved his business across town to Maywood and expanded into the wholesale business. When his sons, Harry and Arthur, were old enough, he began teaching them the business. In 1928, he renamed his company Otto & Sons.

They continued growing and expanding into new markets and regions until their business was a vital part of the Midwest. After the Second World War, the brothers took over much of the business but still relied on their father for guidance. The end of World War 2 also brought a population boom.

In 1955, Ray Kroc, an entrepreneur approached the brothers with a business proposal. At the time, Otto & Sons and Ray Kroc’s company were small fish in a big pond. Kroc wanted to make his restaurant chain into something bigger, but he needed plenty of meat suppliers that could keep up with his demands.

The first company he approached was Otto & Sons, and the brothers believed that Kroc’s idea could work. The first McDonald’s opened in Des Plaines, Illinois, not too far from where Otto & Sons was headquartered. As McDonald’s grew, so did Otto & Sons, which eventually rebranded itself OSI Group.

Today, OSI Group has facilities all over the world, continually adding to their expansive flavor palettes. Arguably, OSI Group and McDonald’s only survived because of their owners’ close friendship.

Learn more: https://craft.co/osi-group

Desiree Perez is a Major Influence in Music

Desiree Perez

In November 2017, Billboard released a list that is not like other lists they have created in past years. This list consisted of the top women executives in the music industry. By Billboard creating this list it placed an emphasis on just how important women are in the music industry. The women are truly a part of the success of the artist, creating music, protecting the right of the music artists, negotDesiree Pereziating contracts, and finding new talent.

RocNation is called an entertainment company but the name is smaller than what the company actually does. JayZ was already an established musical artist with over fifty million albums sold when he started RocNation. He knew how the industry worked in detail and had established many connections. The Co-Founder of RocNation, Jay Brown, now is the CEO of RocNation. He has over twenty years of music management experience. He was part of discovering Nas, Rihanna, and Ne-Yo. They brought Perez on to help further the company past just being a record label. RocNation helps with touring schedules, endorsement deals, marketing deals and much more.

In 2013, RocNation expanded to include a sports division. They created a partnership with CAA Sports to help athletes the same way they help their musical talents. Desiree Perez is the Chief Operating Officer for the entertainment company and record label. She started with the company in 2009 and has been a part of their growth ever since.

Desiree Perez LinkedIn – https://www.linkedin.com/in/desiree-perez-0009a413a/

Desiree Perez helps with the daily operations of the company, promotional strategies, prepares music tours and helps to support the company as a whole. Despite being a huge deal in the music industry, she lives a quiet life with her husband, Juan Perez. Desiree Perez is definitely a force within the music industry. She is a significant part of the success of RocNation.

Dan Bethelmy-Rada Promotes the Use of Social Media for the Expansion of L’Oreal

To Dan Bethelmy-Rada, success is defined by different people in different situations using different parameters. Consequently, it is of no use to compare your trajectory or success with someone else’s. As such, you should enjoy your time, enjoy learning, and learn from your mistakes. After all, failing is part of the journey to success. The Global Brand President of the Professional Products Division at L’Oreal also knows the importance of maintaining a work-life balance if you are to be successful in all facets of life. Additionally, dedication, prioritization, keeping a strict schedule, pushing the limits, using inspiration, and effective communication will see you reach your goals eventually.

Dan Bethelmy-Rada is the youngest DMI General Manager to be appointed by L’Oreal in the history of the company. He attained this role before turning 40 years old after working with the firm for almost 15 years. His interest in the beauty industry was cultivated over the years. Born in Venezuela and raised in the USA, before eventually moving to Paris for his university education, Bethelmy-Rada encountered beauty wherever he went. This showed him there the definition of beauty in the world depended on where you were. Being a photographer, he also saw beauty whenever he stood behind a camera lens. This is also how he brings his ideas to life.

For his college education, Dan Bethelmy-Rada moved to France at the age of 16 years. He joined the Sorbonne University to study International Business and later proceeded to ESSEC Business School to pursue his MBA. However, attending the AFS-USA program is what nudged him to pursue a career in international relations and business. The program came with intercultural learning programs which inspired him to work for an international brand.

After completing his studies, he took up the position of Product Manager with La Scad, L’Oreal’s cosmetics distribution company. Here he honed his skills in advertising and marketing. Through mentorship with his seniors, he was soon promoted to a Director in the L’Oreal Consumer Products Division. Before long, he was working as the Assistant Vice President of L’Oreal’s Garnier International where he was in charge of the Fructis hair care and skin care line before being promoted to his current role.

The use of social media as a marketing strategy is exciting to Dan Bethelmy-Rada. Consequently, he is looking forward to seeing what these platforms have in store for the marketing and beauty industries in the future.

Follow: Medium

Global Expansion of OSI Food Solutions

OSI Food Solutions has undergone some substantial growth recently. With a combination of mergers, acquisitions and new facilities they currently have over twenty thousand employees in 65 facilities in 17 countries. These numbers are staggering but what is also compelling is that OSI Food Solutions also holds the rank of one of the top privately held businesses within the United States.

Because OSI Food Solutions has such a global outreach they have been able to produce an extremely diverse product line. Meat dishes, especially chicken entrees, are one of the top production items for OSI Food Solutions but they also are known for their European presence with dressings, dips, deli meats and easy sides. OSI understands their target market and is able to diversify their products to meet the needs and tastes of specific regional food.

OSI Food Solutions is strongly recognized for their United States and European market presence but they also have plants in other regions of the world. OSI has manufacturing facilities in China, Australia, India and the Philippines. They also have acquired many existing food companies in northern Europe and have recently expanded their Toledo Spain chicken production facility. This facility was turning out twelve thousand tons of chicken every year and with their renovations they are now able to produce double that. The expansion also created new jobs in the facility as well as management positions.

Poultry is one of the main production items that OSI makes but they also provide beef and pork products. When OSI was originally founded as a small family owned butcher shop in the suburbs of Chicago they understood peoples meat diversity needs. OSI got their boost in business when they entered into a verbal agreement with a franchise owner for McDonalds’. They experienced exponential growth and quickly had to relocate from their small family owned butcher shop to their large corporate location in the western suburbs of Chicago. OSI works on the same beliefs now that they did in the early 1900’s; they put a focus on their customers and put their customers’ needs and their communities’ needs first.

https://www.crunchbase.com/organization/osi-group

The Accessories DonataMeirelles Has To Have

DonataMeirelles has been working in or around the Brazilian fashion industry for the majority of her career. Over the past three decades, she’s held positions with some of the largest retailers in the country while also holding a position with Vogue Brazil for a few years. Because of this, she’s developed a keen eye for fashion and can put an outfit together in her head within minutes. With the experience that she has in the industry, Ms. Meirelles has heard every fashion question you can think of, and a few more. One of the biggest things that she’s been asked about has been accessorizing, as this is something that many people can have trouble with. While she’s not one to dictate looks, she does have a few essential accessories that she always has near to hand. Read this article at business.com

Ankle Boots

Accessories can tie a whole look together, and this is especially true when it comes to your footwear. Because of this, DonataMeirelles has spent a considerable amount of time ensuring that she always has the best shoes and boots to match her outfit. One of the most significant of these, according to Ms. Donata Meirelles, are ankle boots. This is because she claims that the variety of different looks and textures make ankle boots one of the more versatile boots that you can get. Because of this, she’s noted that they can work with the vast majority of outfits; she’s also claimed that they can be worn no matter the season, which adds another layer of versatility. Because of this, Ms. Meirelles has said that everyone should invest in a few different pairs of ankle boots at some point.

Bucket Bags

Bucket bags originally came out in the early 1990s; however, they’ve been gaining more and more popularity over the past few years. This is because, while the bags were more practical when initially released, they’ve become a lot more fashion-forward. On top of this, Donata Meirelles has noted that bucket bags can have a range of different styles and textures, which can make them incredibly versatile. She’s also noted that these can be perfect for the likes of parties and other events; this is because, depending on your outfit, bucket bags can help add to how formal the outfit looks. However, she also noted that they could also work great in a less formal setting and with a variety of other outfits and colors. Learn more: https://www.crunchbase.com/person/donata-meirelles

The Leadership of David McDonald at OSI Industries

David McDonald was born in 1964 in Iowa and got married in 1991. He holds a degree in Animal Science from the University of Iowa State, where his hard work and determination has made him who he is today. He joined OSI Industries, which was initially known as Otto & Sons in 1987. It started as a butcher shop owned and run by a German, Otto Kolschowsky. OSI Industries is a food processing firm, which operates in more than 15 countries where it has over 50 facilities. Its headquarters is located in Chicago, Illinois. McDonald stays committed to giving back to his Iowa community, where he founded the Alpha Gamma Rho scholarship project, which in turn sponsors students and provides them internship opportunities.

Currently, Mr. David McDonald serves as the president and board member of OSI Industries. Previously, McDonald held the position of the project manager at the American Meat Institute, where he also served as the chairman. He worked at Marfrig Global from 2008 to 2017 as a director. At OSI Industries, McDonald concentrates in its expansion to Latin America and the Far East. The expansion move has created over 25000 job opportunities. In 2016, Forbes listed OSI Industries as a company with a net worth of $6 billion.

Under the leadership of David McDonald, OSI Industries merged with Baho Foods, a food supplier specializing in foodstuff and snacks targeting the European market.David McDonald was instrumental in the expansion of the meat products industry after closing a deal to purchase a sausages and hot dogs processing facility in Iowa. Led by David McDonald, OSI Group acquired Moy Park, a plant that specializes in the processing of white meat. The acquisition led to the formation of several partnerships between OSI Industries and other food suppliers in the United Kingdom. Later in 2012, OSI Industries acquired a Geneva-based facility, which specializes in the processing of frozen entree.