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EOS: How Evolution of Smooth Became a Top Competitor in the Lip Balm Industry

The pastel-colored, little lip balm eggs seem so common today – you see them in every store, in fashion magazines, and beauty blogs. It’s hard to imagine that EOS Lip Balms weren’t always at the top of the lip balm industry.

But a mere seven years ago, Evolution of Smooth was an unknown company looking to make their mark and shake up a stale industry. Lip balm has come in the familiar tubes offered by brands such as Chapstick for about a 100 years, and most of the competitors on the market favor a similar design.

So how did co-founders Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky create a $250 million lip balm company? In an exclusive interview withFast Company, previously unknown information about the company’s strategy comes to light.

After deciding that lip balm was a prime category for a shake up and coming up with the now iconic EOS lip balm containers, the founders crafted a strategy that was manifold.

First, they decided to target millennial women after research suggested that, while lip balm is usually fairly unisex, women are the primary users. By targeting a specific demographic, a specific design could be determined; however, it was critical that the design not be gimmicky. It had to have staying power, and so, they designed a container to stimulate all five senses.

The company also engaged millennials as much as possible by reaching out to YouTubers and beauty bloggers, a strategy that has proved very successful for the brand.

EOS currently sells 1 million units per week and is predicated to become a $2 billion company by 2020. In the lip balm industry, only Burt’s Bees currently outpaces EOS. Get these products exclusively on eBay and Ulta online.

To learn more about the untold story of EOS’ rise to success, read Fast Company’s exclusive interview here.

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Dick DeVos: The Road to Philanthropy and Educational Reforms

Dick DeVos‘ name resonates well among the wealthy philanthropic circles and in the hearts of every basketball player with the privilege of wearing the Orlando Magic Jersey. At heart, he is a giver and a revolutionary, which explains his strong vision of reforming education for the benefit of the younger generation.


With his wife Betsy DeVos, Dick pioneered a number of movements that helped reform the state of education in the American States. This philanthropic spirit started way back in the 90s when Dick and her spouse visited the Porters House Christian School. While there, they saw firsthand what it meant to put a child to school—actually, any school since low-income families have no choice where they get education. Dick and his wife made a decision to start providing scholarship funding to parents whose children attended the Porters House Christian School so they could access the education they deserved.


From that moment the DeVos made a realization—there was a need for parents to have the choice to educate their children in the schools they wanted. To get the ball rolling, Dick started by vying to chair the State Board of Education in Michigan which he won in 1990. His wife also took action by starting a foundation that provided additional scholarships to low-income families. This truly changed things, but the real change was not yet realized, so they did more.


Using his political power, Dick DeVos passed the charter school bill in 1993 which was aimed at promoting educational choice to low-income families. In 2000, the DeVos proceeded to challenge the state constitution into allowing tax credit vouchers and scholarships. When this effort failed, they surged forward by forming another political organization dubbed, the Great Lakes Education. This organization championed the growth of charter schools all over Michigan. Between the years of 2001 and 2002, their efforts finally bore the fruits they wanted and decided to address the educational choice problem on a national level.


This is how they joined the American Federation for Children through which they pushed their agenda for educational choice to various states. Florida was the first to pick up and has successfully seen 50,000 students going to the schools they have always wanted. Soon after, Louisiana and Indiana picked up and have passed programs that promote educational choice for students from underprivileged families. And the DeVos are still continuing with the spirit—until the whole America sees the need for equal educational opportunities to every American child.



Raj Fernando Explains the Importance of Investing in Employees

In his article, Raj explained the success that comes when a company creates time to collect significant information and insights from in-house staff regularly. The article was posted on his blog on June 3, 2016.; A study conducted in 2015 indicated that nurturing, engaging and attracting employees makes them feel recognized and appreciated, hence improving performance. Raj was referring to an article on Harvard Business Review, “Why John Deere Measures Employee Morale Every Two Weeks.” The HBR article stated that a company that tracks elements of motivation together with quality and speed of product development is well positioned to enhance its productivity. This metric is known as velocity. It has proven to reduce the time taken to introduce new features and products to the market.

Prior to Scoutahead’s official launch, Raj Fernando intended to apply the above strategy to bring change in his company’s employee-engagement system. However, the company is planning to expand this strategy of engaging with employees. This will be made possible by creating a Scoutahead platform to offer companies, individuals and students a free environment to manage their own growth. The platform is built on privacy and anonymity principles, whereby the user gives and gets information that is strictly meant for them. This technology makes it enjoyable and easy to engage any size or group of any nature. Raj Fernando said that Scoutahead would be followed by a series of other features, which will make the technology unique and powerful. This information was originally mentioned on Raj Fernando’s website as explained in the following link

About Raj Fernando

Raj Fernando is the former founder and CEO of Chopper Trading. In addition, he is the proprietor and CEO of Scoutahead. This internet startup seeks to facilitate both corporate and professional growth through safe and advanced systems of communication. Raj enrolled at Beloit College where he graduated with a Bachelor’s Degree in Economics and History. Later, he attended the University College of London. Raj volunteered to work at Chicago Mercantile while still in college. He was also an active player in the U.S. Commodity Trading Futures Commission (CFTC). Over the years, Raj has supported many philanthropic projects in the U.S. and Chicago. This information was originally reported on Marketswiki as provided in this link

Keith Mann on How to Develop Workable Marketing Ideas

Keith Mann is a successful entrepreneur with over 15 years’ experience in the marketing industry. His expertise in the hedge fund compensation, hiring and staffing ranks him top with a proven record of accomplishment as acting Managing Director for Dynamics Executive Search. In 2002, Keith Mann established the Alternative Investment Practice inside Dynamics Executive Search after the realization of the fast growth in the hedge fund industry. Keith Mann diversified the organization into a private unit in 2006. In 2009, Mr. Mann launched Dynamics Search Partners abbreviated as DSP, an organization committed to various investment organizations.

 Keith Mann currently serves as the chief executive officer of Dynamics Search Partners. His core role involves the daily management of the organization. He helps customers with employing marketing, investment and internal strategies for their teams in addition to developing innovative platforms. Dynamics Search Partners collaborates with various agencies across the United States, Asia, and Europe while filling approximately 200 customer files annually.

According to Keith Mann in his interview with IDEAMENSCH on September 13, 2016, Dynamics Search Partners idea developed from a previous organization called Dynamics Associates. Since he had the idea of maintaining the original name of the firm, Mann settled on Dynamics Executive Partners. The initial idea for Dynamics Executive Partners originated from extensive research, experience, and specialization in the industry.

Growing up in New York City, with over 100 executives in most industries, Keith Mann was groomed for his current roles at Dynamic Executive Partners. There was the need for his services in New York hence the fast development of his career. For Keith Mann, a typical day begins with a meeting and traffic of emails. He remains focused on working hard and exercising before work. Fitness is a core component of Keith’s daily schedule.

 Asked how Keith develops working ideas at work, he notes demands in the market and fills the gaps. His ideas root from the requirements of clients from the need to alter the structure to hiring more employees. As long as it crops from the needs of customers, it is an idea worth implementing. Keith invests on ideas that he is sure will better the current system in the industry.

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What is Kabbalah and why it is so popular

Kabbalah is a popular way of life yet to many people it remains a mystery. Kabbalah was established in 1922 by Rav Yeshuda Ashlag. It was established to instill knowledge on people, to endow them with wisdom, and to help them acquire the tools they need to make their lives better and the lives of other people. Rav is the spiritual leader of Kabbalah.

They established a center in Los Angeles that serves as the world headquarter for the organization. The organization has more than 50 offices that are spread out across the world. The offices serve as centers of teachings.

With about 500 to 1000 employees, the organization serves more than 5000 students weekly. Kabbalah employs international staff that serves all ethnic groups. It is described as a way of life rather than a religion.

The organization also delivers its teachings through the use of DVDs, literature and other forms of communication. The teachings that are delivered at the Kabbalah Center are based on the principles of Zohar which is its foundation.

Kabbalah popularity has risen due to several factors. Their tolerance to other religions and support to the community has seen it supported by top celebrities and leaders. Kabbalah helps people understand the meaning of life and the existence of people. It helps people understand why things happen the way they happen in life and people’s behavior in life.

Kabbalah teachings are against ego; ego revolves around the small world in the inside the person. If people follow the torching and lower their ego, they open up themselves to new things and new knowledge that world has to offer.

Humanity through their ignorance has led to the world problems that we are experiencing, people thinking only for themselves have created a huge gap between them and the rest of the world. In turn, everyone focuses on themselves hence creating an individualist spirit.

Kabbalah teachings are so complex and take a lot of time to understand fully. As a result, in the traditional Jewish communities, the deep teachings are only offered to men who are over 40 years old. By following the teachings of Kabbalah, humanity can end modern-day problems such as depression, drug abuse, and terrorism.


Seattle Genetics Eyes Major Expansion In the Near-Term with Siegall’s Guidance

Seattle Genetics is busting at the seams as it announced the largest round of financing for its investors. According to the CEO, Clay Siegall, the company will offer $552 Million in public stock offering compared to $480 Million, announced earlier. The latest announcement came after massive interest by investors who are eagerly awaiting future developments within the company.

Clay Siegall explained that proceeds from the public offering will not only be used to expand its current product-line, but also to invest in people and infrastructure. Regarding manpower, Clay insisted that he has plans to hire 100 employees per year for the next five years. If everything goes according to the plan, the biotech company will have 1300 highly skilled employees by 2020. To accommodate these employees, the company is already looking for additional space close to its headquarters. Analysts believe that Seattle Genetics has already finalized plans to lease space at Canyon Park area of Bothell.

It is notable that Seattle Genetics is one of the oldest bio-tech companies in the area, operating since 1998. As yet, the company is not profitable as it posted a loss of nearly $47 Million in the second quarter of 2016. However, experts believe that investors don’t need to worry as the revenues continue to increase amid the success of the company’s products in the market. In fact, it is common for bio-tech companies to take a long time to turn revenues into profits.

Clay Siegall also confirmed that their strategy focuses on the long-run profitability. His company is particularly well-known for the Cancer drug Adcetris, which is becoming very popular in treating major cancer-related symptoms. As such, Clay Siegall played an instrumental role in the development of the drug.

Clay is a well-known bio-tech expert who worked at Bristol-Myers Squibb Pharmaceutical Research Institute from 1991 to 1997. Earlier, Clay also gained experience at the National Cancer Institute. Besides holding the title of CEO at Seattle Genetics, Clay serves at the board of various prominent medical and bio-tech companies, which includes Alder BioPharmaceuticals and Mirna Therapeutics, among others. Clay Siegall earned his PHD from George Washington University.

8 Rules to Successful Business Venture by Adrián José Velasquez Figueroa

Some people in the contemporary times have achieved an exponential success, especially in business. Some of them are young entrepreneurs from Panama. Adrián José Velasquez Figueroa is one of the biggest figures in entrepreneurship and investment; it is for the reason that he has articulated to his rules of success. He is not only happy about his success but also feels honored to share his norms and secrets that have made him more successful. Growing up in Venezuela, Adrián José Velasquez Figueroa, unlike other young men, had never been to Panama before but deep in his heart believed and desired to become an entrepreneur after school. He is one of the biggest business owners in Panama, and he feels proud to join some of the people that have built successful ventures with groundbreaking success. Having a sharp eagle eye in business is paramount, this is because the dynamic business environment requires investment owners be proactive. This involves researching about the market situation and then designing the best strategy; this would give the business a competitive edge. Adrián José Velasquez Figueroa is one the entrepreneurs that have started companies that rely on high-speed Internet and use sophisticated technology for operation. Discovering lucrative business opportunities is one of the achievements he has realized making him one of the innovative and ideal investors in Panama. Business ventures on that are housed therein provide opportunities for their clients and jobs to most of the residents.

Some of the eight principles that have been developed by Adrián José Velasquez Figueroa includes being a groundbreaker which means finding one’s market niche on Passion is a character that would make the work of the entrepreneur quality and be satisfying. Business startup should be low cost; it is important therefore to make the business operations flexible as this would reduce the cost. Business partners also service and important function in making the business success. In the contemporary times, there are many prospective entrepreneurs. It would be important to seek those that have similar strengths as you. As a matter of fact, success is not dependent on the success in academics, but it would be vital to hire a lawyer to assist legal elements of business. It is a real culture to set targets also. Adrián José Velasquez Figueroa stressed on minimizing costs, proper planning, learning and gaining new ideas from the industry. 

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Why You Should Use A High Quality Lip Balm

We all love our lip balm. And lip balm is especially great when our lips are chapped and weather beaten. But besides using lip balm just for dry, cracked lips here are a few benefits to using lip balm daily for the health of your lips:
Supple Lips– Using a good, quality lip balm every day will keep our lips in optimal health with plump, hydrated skin cells able to withstand any bad weather conditions.

Faster Healing Rate– It has been proven that with continued daily maintenance of our lips, they can heal at a faster rate than untreated lips. So kiss chapped lips goodbye.

Sunscreen– A good, quality lip balm should contain sunscreen. Only look for lip balms with Zinc Oxide in them as Zinc is the least harmful of any sunscreen ingredient. Zinc Oxide will protect lips from burning and chaffing.

One really good brand of lip balm that has all natural ingredients is Evolution of Smooth (EOS). EOS was started in 2006 and consistently offers good products with 95% natural, 100% organic ingredients such as: Vitamin E, Jojoba oil, and Shea butter. EOS is free from Parabens and Petroleum.

EOS only uses real flavors offered only in nature such as: lemon, mint, blueberry, pomegranate, and blackberry. EOS also offers limited edition ( ,natural scents throughout the year. It is not easy to miss their distinctive, round packaging. EOS is one lip balm that leads the pack in quality ingredients and purity. EOS products are available on local Walmart stores and online retailers like

Remember it is easier to take care of healthy lips than to try and treat dry, cracked lips. So pick a favorite lip balm and enjoy!  Visit today.


Organo Gold – Worth Its Weight in Gold

I love coffee! I often look for different brands to use in my K-Cup machine. When I researched the internet, I came across a brand called Organo Gold. I never heard of it, but after reading about it, it is on my list! I saw many different flavors, but I am the kind of person who loves plain and simple coffee. I do not go for any of those fancy-flavored ones.

According to The Street, Bernardo Chua, a multi-level marketer from the Philippines, is the founder of Organo Gold. He started the company in 2008. His plan was to sell healthy products that contain Ganoderma lucidum, a substance from the lingzhi mushroom.

Organo Gold is a global multi-level marketing company that specializes in not just coffee, but also teas, personal care items, and nutraceuticals , which are foods known to have healthy additives and as medicines.

While living in the Philippines, Bernardo Chua worked as an executive for the company Gano Excel. He helped expand this company to Hong Kong and Canada, and then to the United States. He then became president of the company Gano Excel U.S.A after moving to California.

Bernardo Chua is one of the top names in the direct sales industry. Because of his Chinese heritage, he became familiar with ganoderma early in his life. Ganoderma is a type of mushroom that grows on wood, mostly in the tropical regions. These mushrooms were used as medicine in the Chinese culture for centuries.

So how does Bernardo Chua use these mushrooms to the benefit of Organo Gold coffee? He saw the need to create a company that could really take use of naturally healthy foods to the next level. He wanted introduce this mushroom to the Western world, and he did so by integrating it with coffee!

Coffee consumption is popular in the Western world, so people can have their cup of coffee plus a naturally healthy ingredient. Perhaps this coffee can be a good way to take a medicine used in China for centuries. It may be very good for you.

NFL Betting You Can Count On

When it comes to NFL betting, there is some risk involved, there is no question about that. However, as the old expression goes, without any risk, there is no reward. If someone is a diehard football fan, knows their stuff, and lives and breathes the NFL, the reward can be great. There are a lot of people out there that could use a little bit of extra cash here and there in their lives. They just need a little extra money for bills or maybe something has gone wrong with their car or home. That is where NFL betting and specifically Super Bowl odds comes in, and the great thing about it is that it can be a lot of fun.

There are very few things in life that can produce the thrill and the excitement of winning a bet. This is someone that has spent a great deal of time researching this, listening to all of the experts, and thinking about this inside and out. In some cases, people just have a gut feeling. It is all about what works for the individual and there is not one tried and true formula. That is the beauty of it. Some of it is luck and some of it is skill. However, someone never knows until they actually put themselves out there and place the bet.

With a website like, they have all of the information on a website that is really well designed and is a site that can be trusted with a series of experts that have been doing this for a long time. When it comes to placing a bet, someone does not want to listen to just anyone. They want to listen to someone that has been involved in this line of work for a long time. That way, they know they are getting advice that is going to allow them to win. is the site that all NFL betters trust and rely on to give them the facts. Facts are important when it comes to placing an NFL bet. Someone wants to know if someone on the other team is hurt or if they have an injury that will keep them out of the game. They want to know how this team matches up against the other team. There is so much that goes into it. It is not a simple formula. If it was, it would not be any fun.